Davinder is passionate about Innovation and uses it to drive profitable business growth. He is an expert on launching new products and leveraging them for commercial growth of the business.
Prior to starting his consulting, Davinder has worked in roles of increasing responsibilities with highly successful FMCG companies like Coca-Cola, Foster's, CavinKare.
In senior management roles he had been
- Beverages, CavinKare
- New Product Commercialisation, Coca-Cola India
Under his stewardship as Director with Coca-Cola India, the company had many successful launches including Minute Maid Pulpy Orange, Fanta Apple, Fridge pack. A long term strategy and a multi-year pipeline of Innovation was put into place with the potential to increase the GP by 40M USD.
Graduate in Physics from St. Stephen's College, Delhi, India, Davinder has post graduation in Management from Institute of Rural Management, Anand (IRMA), India.
Davinder likes to engage and share his experience with students. He is regularly invited as a guest faculty to several B-Schools including IILM (Gurgaon), Amity (NOIDA), FORE (Delhi), IIT (Madras) and MDI (Gurgaon). He is also an associate professor at BML Munjal University, Gurgaon.
He has travelled extensively within India and also worked in many markets of Central Asia and Africa. His free time pursuits include nature holidays, golf, Sudoku and jazz dancing.
- 20+ yrs, 15 brands, >25 launches
- The Coca-Cola Co., Foster's Group, CavinKare Pvt. Ltd.
- Marketing, Sales, Franchise Leadership and Business Development
- Director -New Product Commercialisation' - Led the Innovation Strategy and Execution for Coca-Cola India.
Commercialised Innovations for Coca-Cola India:-
- Products - Minute Maid Pulpy Orange, Schweppes Mixers, Fanta Apple
- Packages - Consumer packs for Kinley Packaged Drinking Water, Fridge Pack for Carbonated Beverages, Pocket packs for Juice range.
Launched Value Brand line in Central Asia for Coca-Cola.; and global brands Coca-Cola, Fanta in India. National roll out of brand Foster's in India.
Increased the topline(+50%) and bottomline(EBIDTA +325bps) - Beverages, CavinKare
Planned Innovation Pipeline for 20% additional GP by 2010 for Coca-Cola India.
Changed Foster's performance from loss to cash breakeven in 2003.
Created Picture of Success' in â€˜Market Execution' with Ludhiana franchisee.
Enhanced â€˜Route to Market (RTM)' capability of the franchisees in North India.
Built the Management team for Beverage business at CavinKare.
Built capability of Marketing Team in Central Asia ;setup the Marketing team at De United Foods, Nigeria.
Visit Davinder Singh's LinkedIn profile here